SHANGHAI, Jan 2 (AFP) - French automaker PSA Peugeot Citroen and joint venture partner Dongfeng Motors aim to triple sales by 2006 as new models are introduced to China's red hot car market, state press and company officials said Thursday.
Based in central China's Hubei province, Dongfeng Peugeot Citroen expects to sell up to 300,000 vehicles a year by 2006, from just over 85,000 last year, said Xu Zhiqing, a spokesman for Dongfeng Peugeot Citroen.
The company, like many other auto makers, is hoping to capitalize on explosive growth in car ownership in China, where sales topped one million last year for the first time.
"We hope to control around 12 percent of the domestic car market within the next three to four years and to become the No. 1 carmaker for Chinese families in the future," the China Daily quoted Dongfeng Peugeot Citroen general manager Liu Weidong as saying.
The two companies recently
invested one billion yuan (120 million dollars) in their existing joint
venture, and re-named it Dongfeng Peugeot Citroen Automobiles (DPCA).
Each company owns 32 percent
of the new venture, with French and Chinese banks holding the remainder.
By the end of 2003, however, they plan to both hold 50 percent stakes.
Last year Dongfeng Peugeot Citroen ranked fifth in terms of unit sales in China, well behind Shanghai Volkswagen and First Automotive Works Corp (FAW) Volkswagen -- the German auto group's two joint ventures -- as well as Shanghai General Motors and Tianjin FAW Xiali Automobile.
Dongfeng Peugeot Citroen currently controls nearly eight percent of the market.
To help boost sales the company will introduce the French carmaker's small and medium-sized models of both its Citroen and Peugeot brands.
"We will launch several new models ... every year over the next eight to 10 years," Liu said.
Among cars expected to roll off the production line this year is Citroen's popular Xsara model, the newspaper said. The price of the 2.0 litre car would start at 150,000 yuan (18,070 US).
Peugeot's 307 model is slated to be introduced in 2004.
Dongfeng Peugeot Citroen currently produces Citroen's Fukang, Elysee and Picasso and has an annual production capacity of 150,000 vehicles and 200,000 engines.
But plans call for its long
term capacity to increase to 300,000 vehicles and 400,000 engines a year.
02 January 2003
Citroën is aiming to triple its sales in China to 250,000 cars a year by 2006, giving it 12 per cent of the Chinese market and the number one car sales position.
Dongfeng Citroën, the French car maker's joint venture in China, sold 85,000 cars last year and is aiming for 100,000 vehicles in 2003 and 150,000 cars in 2004. The Citroën Fukang, Elysee and Picasso models will be joined by the Citroën Xsara range this year, opening at 200,000 Yuan for the entry level model, 2.0 litre Xsara five door.
China's car market boomed last year, with sales topping 1 million vehicles for the first time thanks to rising incomes, lower import tariffs and an explosion of new economy models hitting dealerships.
"We plan to control around 12 percent of the domestic car market within the next three to four years and to become the No. 1 carmaker for Chinese families," said Liu Weidong, general manager of Dongfeng Citroën. "We are investing US$120 million in boosting production and launching new models for the Chinese market, providing Citroën with a full range of vehicles for all sectors of our market."
BEIJING -- A joint venture between France's PSA Peugeot Citroen and China's Dongfeng Motor Corp. expects to triple sales to 250,000 vehicles by 2006, the China Daily said Thursday.
"We hope to control around 12 percent of the domestic car market within the next three to four years and to become the No. 1 carmaker for Chinese families in the future," the newspaper quoted Liu Weidong, general manager of the venture, as saying.
The venture, Dongfeng Peugeot Citroen, aimed for sales of 100,000 cars this year, up from the 85,000 cars sold in 2002, Liu was quoted as saying.
China's car market boomed last year, with sales topping 1 million vehicles for the first time thanks to rising incomes, lower import tariffs and an explosion of new economy models hitting dealerships.
Dongfeng Citroen, which makes the Fukang, Elysee and Picasso models, would introduce the Xsara model this year. The Xsara would cost between 150,000 yuan ($18,100) and 200,000 yuan and be powered by a 2.0-liter engine, the newspaper said.
In October, Peugeot and Dongfeng said they would invest $120 million in their venture to boost production, launch more models and revive the Peugeot brand in China. Executives said at the time the venture aimed to sell 150,000 cars a year by 2004 and 300,000 cars a year in the "medium term."
Dongfeng Citroen is China's fifth largest car maker by sales, behind two Volkswagen ventures, a General Motors venture in Shanghai, and the Tianjin FAW Xiali Automobile Co.
Dongfeng Peugeot Citroen aims to nearly triple its annual unit sales by 2006 based on intensified co-operation between the joint venture's two parent firms.
The joint venture, between China's Dongfeng Motor Corp and French carmaker PSA Peugeot Citroen, expects to sell more than 250,000 vehicles per year by 2006, up from just over 85,000 units last year, according to Liu Weidong, general manager of Dongfeng Peugeot Citroen. "We hope to control around 12 per cent of the domestic car market within the next three to four years and to become the No 1 carmaker for Chinese families in the future," Liu said.
As a first step towards the ambitious target, the joint venture is targeting sales of over 100,000 units this year, he said.
The target was set after Dongfeng and the French carmaker clinched a deal last October to invest a further 1 billion yuan (US$120 million) in the joint venture and to bring in Peugeot products.
Dongfeng Peugeot Citroen ranked No 5 last year in China in terms of unit sales after Shanghai VW and First Automotive Works Corp (FAW) VW - Germany-based Volkswagen Group's two joint ventures - as well as Shanghai General Motors and Tianjin FAW Xiali Automobile Co.
Liu said the Dongfeng joint venture will introduce the French carmaker's No 2 and A platforms in 2004 and 2006 respectively to produce new small and medium-sized cars of both the Citroen and Peugeot brands. "We will launch several new models based on the two platforms every year over the next eight to 10 years," he said.
Sources from the joint venture told China Daily that it will launch Citroen's Xsara this year.
The 2.0-litre Xsara will be priced between 150,000 yuan (US$18,070) and 200,000 yuan (US$24,090), according to the sources.
The French carmaker also plans to introduce Peugeot's 307 model into the joint venture in 2004. It currently produces Citroen's Fukang, Elysee and Picasso.
The joint venture will also launch technically upgraded Elysee sedans this year, the sources said. The existing Elysee, launched in June, achieved sales of 28,000 units last year.
The joint venture now has
around 430 sales and service outlets in China.
Dongfeng Peugeot Citroën, co-entreprise entre le constructeur français PSA et le groupe chinois Dongfeng Motors, veut produire 250.000 voitures par an en Chine en 2006 contre 85.000 l'an passé, a déclaré son directeur général Liu Weidong, cité jeudi par le China Daily.
"Nous espérons une part d'environ 12% sur le marché automobile chinois dans les trois ou quatre ans qui viennent et nous voulons être à l'avenir le premier producteur de voitures familiales en Chine", a déclaré M. Liu au journal de langue anglaise.
Pour cette année, Dongfeng Peugeot Citroën Automobiles (DPCA) s'est fixé un objectif de ventes de 100.000 voitures, produites dans la province du Hubei (centre de la Chine), et de 150.000 en 2004.
En 2002, DPCA a été le cinquième constructeur automobile en Chine derrière Shanghai VW et First Automotive Works Corp. VW, les deux joint-ventures du constructeur allemand Volkswagen en Chine, Shanghai General Motors et Tianjin FAW Xiali Automobile Co.
La concurrence va s'intensifier sur le marché automobile chinois, alors que Nissan-Renault a de son côté annoncé la création d'une société commune avec Dongfeng qui prévoit de construire 220.OOO voitures par an en 2006.
Toyota a annoncé de son côté en août une alliance avec First Automotive Works (FAW), visant jusqu'à 400.000 ventes d'ici 2010.
La Citroën Xsara devrait être lancée cette année en Chine à un prix compris entre 150.000 (18.070 dollars) et 200.000 yuans (24.090 dollars), et la Peugeot 307 l'année prochaine, a ajouté le China Daily.
16/10/02 According to Xinhua News Agency, Dongfeng Citroen Automobile Co, the largest Sino-French joint venture, has set a sales target of 100,000 units for next year, as a step towards realizing its goal of increasing sales to 150,000 units by 2004.
The company has decided to raise the sales forecast from this year to 80,000 units from an earlier level of 75,000 units.
The decision was made based on robust sales growth so far this year, said officials at Dongfeng Citroen, which is based in Wuhan, capital of central China's Hubei Province.
The company sold 48,000 vehicles during the first seven months of this year, an increase of 34% on the same period last year.
Dongfeng Citroen launched a new 1.4-liter Fukang car in November - its first vehicle at a price under 100,000 RMB (12,050 US$).
The company began selling 2.0-liter Picasso multi-purpose vehicles in May. Sales of the Picasso exceeded 1,000 units by the end of July.
The joint venture said it had also sold more than 8,000 units of the 1.6-liter Elysee sedan since the launch of the model at the beginning of June.
Source: Xinhua News Agency
By far the largest single
investment in the ETDZ is Dongfeng Motor's venture with Citroën of
France, which sold 52,000 cars in 2000, up 19 per cent over the previous
year, and generated Yn6.2bn in revenues. Dongfeng holds a 70 per cent stake
in the Dongfeng Citroën Automobile Company. In the second half of
2001, the plant put its compact Xsara Picasso multi-purpose family vehicle
into production. As many as 35 factories in Wuhan ETDZ produce components
for this car assembly venture.
November 2002 - Peugeot wants parts sector shake-up
PSA Peugeot Citroen has called on the Chinese government to merge the thousands of China's small auto component makers to increase quality, the Financial Times said.
The French carmaker is concerned that the proliferation of small suppliers has prevented locally produced parts reaching international standards.
Without showing any sign in advance, Dongfeng-Citroen announced on June 2 in the capital of the country that it had introduced a competitive model of three-box Citroen cars Elysee. The new Citroen Elysee, named after the Elysee Palace of the French President, carries forward the unique style of French Citroen for it is a work of the top French designers. Its headlights are cluster crystal lights and its streamline instrument panel makes drivers feel like a pilot in a plane in terms of the broad view available. The standard equipment in the car include those only found in high-grade cars such as electronic double safety air bag, electronic four-channel ABS, steering system with variable hydraulic resistance, high-grade CD hi-fi system with six speakers and intelligent electronic coded anti-theft system. Elysee cars can be ordered in all Dongfeng-Citreon franchised stores in all major cities throughout China from June 6. It is going to be put on market at an estimated price of approximately 140,000 yuan throughout China in the mid or late June.
In order to be the leader
of China car industry, DCAC has built a factory in Wuhan with an annual
capacity of 150 thousand cars and a factory in Xiangfan with a capacity
of 200 thousand engines and 200 thousand gear boxes a year.
Dongfeng Citroen Automobile
Company Ltd.
plant in Wuhan
 |
 |
| .M. Jean-Claude Germain, délégué général de Automobile Citroën en Chine. | Signature du protocole d’accord par M. Jean-Martin Folz, président de PSA Peugeot Citroën et M. Miao Wei, président de Dong Feng Motors Corporation. |
Citroën à Wuhan, c’est bien plus qu’une simple usine automobile. À la périphérie de la capitale du Hubei, à deux pas du futur stade en chantier, c’est une véritable ville nouvelle qui a surgi de terre en dix ans : logements des employés, école DCAC (du nom de l’entreprise à capitaux mixtes unissant Citroën à son partenaire chinois DongFeng Motors), lycée DCAC, hôpital DCAC, plus de 80 sous-traitants qui ont suivi la marque aux chevrons… Dans cette région au cœur de la Chine, sans tradition de construction automobile, c’est un véritable pôle industriel qui est né, employant des milliers de personnes.
Dans les usines, les ZX-Fukang, selon leur nom chinois signifiant « Prospérité et longévité », défilent, rutilantes, sur les chaînes de montage. Une toutes les deux minutes en moyenne, plus de 260 par jour. Un peu plus loin, les Citroën Xsara Picasso, le dernier modèle lancé sur le marché chinois à l’automne dernier. Difficile d’imaginer qu’il y a tout juste dix ans, il n’y avait ici que rizières et étangs couverts de lotus…
Le contrat unissant DongFeng Motors, le second constructeur de poids-lourds chinois et Citroën, une des deux marques du premier groupe automobile français PSA Peugeot-Citroën a en effet été signé en 1992. La marque française apportait dans la corbeille de mariage sa dernière née ou plutôt son futur bébé puisqu’à l’époque, le modèle choisi, la ZX, n’existait encore, même en France, que sur les planches à dessin. À la clé également, deux usines, aux standards européens, une à Xiangfan (Hubei) pour les moteurs, une à Wuhan même, pour la carrosserie et l’assemblage.
Le choix de Citroën
marquait une double rupture dans l’histoire automobile chinoise : alors
que la plupart des constructeurs étrangers en Chine se contentaient
encore de recycler ici leurs modèles dépassés ailleurs,
la marque aux chevrons misait la carte de la modernité. Alors aussi
que le marché chinois était dominé par les berlines
classiques, trois corps, voitures de fonction ou taxis, Citroën proposait
une voiture de taille moyenne -segment M1 -–bicorps, destinée
à répondre aux attentes des familles chinoises dont tous
les experts prédisaient une explosion de la demande dans les années
qui devaient suivre. « Le choix est logique, explique Jean-Claude
Germain, délégué général de Citroën
en Chine. Le segment M1 représente 30 à 40 % du marché
dans tous les pays développés. C’est le segment d’avenir.
»
Pari risqué
Le pari était cependant risqué et la suite des aventures de Citroën en Chine confirmera que la conquête du marché chinois n’est jamais facile, le produit proposé pouvant être le meilleur qui soit… En effet, pour Citroën en Chine, tout était à faire : mettre non seulement sur pied un outil industriel, ce qui fut fait dès 1996 avec le début de la production à Wuhan et Xiangfan, mais aussi un réseau de distribution à partir de rien dans un pays grand comme 17 fois la France. Enfin, l’explosion du marché des voitures particulières tant attendue ne s’est pas produite… ou plutôt se produit seulement aujourd’hui, avec l’entrée de la Chine à l’OMC. L’abaissement des barrières tarifaires entraîne une baisse des prix sur le marché chinois, mettant le rêve à quatre roues à la portée des bourses des classes moyennes urbaines en Chine. Résultat : malgré une voiture qui a multiplié les premières en Chine en matière de sécurité ou d’environnement – première voiture à remplir les normes antipollution Euro-2 désormais en vigueur en Chine, première voiture à tenter et réussir un crash-test, ce à quoi se sont refusé la plupart de ses concurrentes… – les ventes, au milieu des années 90, ne décollent pas. 1996, année noire : DCAC n’a réussi à écouler qu’un peu plus de 7 000 voitures sur un marché extrêmement cloisonné et entravé par d’importantes barrières intérieures. Depuis 1992, Citroën n’a alors vendu que 24 000 voitures environ sur le marché chinois.
À grands maux, grands remèdes. Des gros bras commerciaux sont alors dépêchés depuis Paris vers l’empire du Milieu. Leur mission : mettre sur pieds un réseau commercial complet qui couvre aujourd’hui toute la Chine. C’est le sauvetage, qui tient presque du miracle : les ventes décollent pour atteindre dès l’année suivante les 22 000 unités, et ont dépassé les 53 000 l’an dernier. Dès 1999, DCAC sort du rouge.
Aujourd’hui, la ZX-Fukang
constitue encore le cœur de la gamme, déclinée dans des versions
inédites en Europe : tricorps, rallongée, intérieur
clair ou encore le dernier modèle d’entrée de gamme à
moins de 100 000 RMB (soit moins de 14 000 euros) au nom fort évocateur
des nouvelles tendances qui agitent le consommateur chinois : « Liberté
individuelle ». Mais déjà DCAC cherche à étendre
sa gamme. La Xsara Picasso, monocorps compact qui depuis trois ans est
la locomotive des ventes de Citroën en Europe, a été
lancée sur le marché chinois à l’automne dernier.
Demain, ont annoncé MM. Miao Wei et Jean-Martin Folz, respectivement
président des groupes Dong-Feng Motors et PSA Peugeot-Citroën,
les deux partenaires de DCAC, c’est un milliard de RMB (environ 140 millions
d’euros) qui vont être investis en Chine – 630 millions de RMB à
la charge du groupe français et 370 millions pour la partie chinoise,
permettant de rééquilibrer le poids des deux partenaires
dans la joint-venture. Cette nouvelle étape permettra le grand retour
de Peugeot en Chine, l’introduction de deux nouvelles plates-formes à
Wuhan et le lancement de nouveaux modèles chaque année. La
presse spécialisée chinoise parle notamment de la Peugeot
307, dernier modèle lancé par la marque au lion en France
qui remporte un succès phénoménal et a décroché
le prix prestigieux de voiture européenne de l’année 2002,
et de la future Citroën C3, qui doit être lancée ce printemps
en Europe.
Respect du consommateur
Signature du protocole d’accord
par M. Jean-Martin Folz, président de PSA Peugeot Citroën et
M. Miao Wei, président de Dong Feng Motors Corporation.
La course à l’innovation et à la modernité continue donc. « C’est une question de respect du consommateur chinois, explique Didier Gérard, directeur commercial chez DCAC. Les automobilistes ici connaissent parfaitement le marché mondial de l’automobile et ne sont pas dupes des produits qu’on leur propose. Et avec l’entrée de la Chine dans l’OMC, les fabricants d’automobiles chinois se retrouvent face à une concurrence internationale et donc des modèles récents. »
Mais cette ambition technologique répond aussi à des impératifs industriels. « Tous les véhicules produits ici portent la marque Citroën, explique M. Le Guillou, responsable de la division plateau-vie-série au sein du département Amont technico-industriel (DATI). Ils doivent donc répondre à un certain standard de qualité. Par ailleurs, il est nécessaire que notre production soit en phase avec celle du reste du groupe PSA Peugeot-Citroën car cela nous permet de profiter de la banque d’organes du groupe et même d’exporter une partie de notre production de pièces détachées vers l’Europe et donc d’accélérer l’amortissement industriel. »
Cependant, et c’est sans doute là le plus important, la modernité ne s’arrête pas à l’outil industriel ou aux modèles produits, elle touche au fonctionnement même de l’entreprise. Ainsi, la plus grande révolution apportée par Picasso à Wuhan selon M. Yi Chuanfang, responsable du projet, est la mise en place pour l’occasion d’une nouvelle organisation de l’entreprise en « plate-forme » : au lieu de créer une cellule spéciale « Picasso », trois personnes seulement sont en charge du projet, soutenues par une personne dans chaque service. Autrement dit, à partir d’une équipe très réduite, c’est l’ensemble de l’entreprise qui est animée. « C’est un véritable investissement pour l’avenir. On change le fonctionnement de l’entreprise et aussi les mentalités tout en progressant sur trois points importants : la qualité, les coûts et les délais. » Et de fait, les résultats sur ce dernier point sont impressionnants : le contrat pour le projet Picasso a été signé en janvier 2001, en mai, le premier véhicule était monté, en août débutaient les pré-séries avant le lancement dès l’automne !
En 1985, tous les publivores
français s’en souviennent, Citroën, en avance également
dans le domaine de la communication, était déjà venue
en Chine. À l’époque, il ne s’agissait pas de vendre des
voitures, mais de tourner une spectaculaire publicité. Une voiture
frappée du double chevron dévalait la Grande Muraille sous
les yeux éberlués d’un vieux Chinois qui levait les doigts
en signe de victoire en s’écriant : « Révolutionnaire
»… Aujourd’hui, ce rêve publicitaire est devenu réalité
: Citroën a bel et bien révolutionné l’industrie automobile
chinoise et semble bien décidée à continuer à
le faire.
This month 12th, one of the largest motor manufacture corporations in China Dongfeng Citroen held commercial conference in Chengdu, during which the company announced its 2002 market & sales policy to pave the way for meet WTO challenge.
The policy mapped out will aim at a serious principle issues including brand marketing, optimize net work, benefits share, develop together and double win system.
Concretely, the company is going to pay great attention at wash out competition policy, implant key region networks, highlight brand fame, as well as strong networks management.
In order to achieve the ambition, the company launched commercial policy focusing on expends private vehicle users¡¯ section actively.
The commercial policy of Dongfeng Citroen embodies the confidence and strategies of the company¡¯s slogan ¡°To make the top one family car brand¡±.
For that, the most distinct sign was reflect at reorder the products classified and price fix behaviors. As a different, this year the company separated the products into two lineups: Picasso and Fukang, instead of original too trivial situation.
To ensure the commercial policy put into effect, Dongfeng Citroen has begun simulate the operation system of produce and sale separate, which was be replaced by solo sales companies.
BEIJING,November 30 2001 (Xinhuanet)--Dongfeng Citroen, a joint venture between Dongfeng Motor Corp and French carmaker PSA Peugeot Citroen, yesterday launched its first car at a price of less than 100,000 yuan (US$12,000) on the market,according to today's China Daily.
According to Liu Qixin, marketing and sales manager of Dongfeng Citroen, the launch of the car is an important step towards the company's strategy to be the largest family car manufacturer in China.
The joint venture is one of the three biggest carmakers in China, the other two being Shanghai Volkswagen and FAW (First Automotive Works) Volkswagen. The 1.4-litre model, refitted based on the company's Fukang RPC, is priced at 97,800 yuan (US$11,826).
Shanghai Volkswagen and FAW Volkswagen have said they do not intend to decrease prices of their products - Santana and Jetta- in the near term.
Currently, prices of Santana and Jetta cars are above 100,000 yuan.
Many Chinese families are looking forward to there being more cars priced below 100,000 yuan, as they have limited budgets.
Liu said the new Fukang model was in the same market segment as the Buick Sail compact sedan produced by Shanghai GM, the Xiali 2000 by Tianjin Automotive Industry Corp and the Chery of Anhui-based Chery Automobile Co. Enditem
 |
Dongfeng Citroen
Automotive Corporation’s latest offering Picasso yesterday (November 18)
officially was being sold in Beijing market. The price of Picasso was fixed
by 207,800 RMB.
Any consumer interests in Picasso now could book it at three Dongfeng Citroen designated dealers shops in Beijing. Information said that Dongfeng Citroen’s ambition for this year to produce 1,100 Picasso. The products will carry to eight cities all over China. Picasso is a model first displayed at Paris Auto Show held in 1998, where it enjoyed the fame of “most fashionable car?by European. It ever became Citroen’s fastest growing hot seller. |
Under the agreement, PSA Peugeot Citroen will contribute 630 million yuan (US$76.2 million) to the projected investment, while Dongfeng Motor - one of China's top three automakers - will make up the remainder.
According to Jean Martin Folz, chief executive officer of the French company, the co-operation will include increased production of their car joint venture in Wuhan - the Dongfeng Citroen - and the setting up of two marketing joint ventures in charge of selling Citroen and Peugeot-brand vehicles.
Miao Wei, president of Dongfeng Motor, said the plan was expected to be approved by the central government next year.
The French company wants to introduce four new models into Dongfeng Citroen by 2004 and make full use of the joint venture's annual capacity of 150,000 units to expand its business in China, Folz said yesterday during a press conference in Beijing.
However, he did not reveal the specifics of the models.
"We have set a sales target of 100,000 vehicles, including those imported by 2003," Folz said.
Dongfeng Citroen, launched in 1992 and began production in 1996, manufactured 45,000 vehicles, including the Citroen ZX Fukang - a popular model for Chinese families and taxi companies - and Picasso - a newly launched saloon car - during the first 10 months of the year, which was a 3.8 per cent rise compared with the same period last year.
The joint venture, with a total investment of 13.1 billion yuan (US$1.6 billion), is 31 per cent-owned by Dongfeng Motor, 26.9 per cent by PSA Peugeot Citroen, 39 per cent by Chinese financial institutions and 3.1 per cent by French banks.
Folz said the French carmaker planned to install one of its new Peugeot platforms in the joint venture next year.
"We will redesign our new models to be brought into the joint venture according to Chinese consumers' demand," he said.
The French carmaker aims to launch 25 new models worldwide by the end of 2004, he said.
Miao said Dongfeng Citroen will use part of the new investment to set up a technical centre in the near future to primarily develop vehicles for Chinese families.
"Family car sales will enjoy their biggest growth potential in China," Miao said.
He said Dongfeng Motor will further seek co-operation with its foreign partners to enhance its competitiveness, as it faces challenges following China's entry into the World Trade Organization.
Dongfeng Motor's Fengshen Automobile Co is also producing a redesigned Bluebird model in co-operation with French-Japan carmaker Renault-Nissan.
Miao said Dongfeng Motor will focus on production of cars and heavy-duty trucks during the next five to 10 years.
The new vehicle - Picasso manufactured by Dongfeng-Citroen Automobile Co. Ltd, descended from assembly line in Sept 8.
According to the general manager Liu Weidong of Dongfeng-Citroen Automobile Co. Ltd, the company is going to product 1,000 Picasso with its price RMB 200,000, and going to launch on October.
Picasso gained favours by European once it launched last year, until now, it has sold 200,000 Picasso vehicles. In 2000, Citroen Automobile Co. Ltd brought Picasso cooperation into the schedule with Dongfeng-Citroen Automobile Co. Ltd. January, 2001, the contract of cooperation was subscribed officially by Citroen Automobile Co. Ltd and Dongfeng-Citroen Automobile Co. Ltd.
